Overview
The E-Marketing and Purchasing Skills training program is designed to provide participants with the knowledge and expertise to navigate the world of online marketing and efficient purchasing strategies. This course covers key topics in digital marketing techniques as well as the essential skills required for effective purchasing and supply chain management in a digital environment. Participants will gain the tools and understanding to boost online visibility, improve customer engagement, and make informed purchasing decisions.
Objectives and Outcomes
Objectives:
- To understand the fundamentals of e-marketing and how digital strategies drive business success.
- To acquire purchasing skills necessary for sourcing products and services efficiently in a digital marketplace.
- To explore the integration of e-marketing and purchasing processes for optimizing sales and procurement operations.
Outcomes:
- Enhanced ability to design and implement successful e-marketing campaigns.
- Proficiency in digital tools and platforms used for both e-marketing and purchasing.
- Improved decision-making in purchasing through data-driven insights and cost optimization techniques.
Program Structure
Introduction to E-Marketing
- Overview of e-marketing concepts and its importance in the digital age.
- Key components of digital marketing: SEO, content marketing, email marketing, and social media.
Digital Tools and Platforms
- Understanding essential tools for e-marketing (Google Ads, Facebook Ads, etc.).
- Using analytics tools (Google Analytics) for tracking campaign performance.
Purchasing in a Digital World
- Basics of digital purchasing and sourcing strategies.
- Evaluating suppliers and making informed decisions through online platforms.
E-Commerce Strategies
- Optimizing online store performance for increased sales.
- Best practices in product listing, pricing, and inventory management.
E-Purchasing Systems and Automation
- Introduction to procurement systems and their automation.
- Benefits of automated purchasing for efficiency and cost savings.
Customer Behavior and Purchasing Decisions
- Understanding consumer psychology in the digital space.
- Using consumer data to influence marketing and purchasing strategies.
Integration of E-Marketing and Purchasing
- Bridging the gap between marketing efforts and purchasing processes.
- Utilizing data from both functions for strategic decision-making.
Advantages of the Training
- Develop the necessary skills to create and manage e-marketing campaigns across multiple platforms.
- Gain expertise in using digital tools for efficient purchasing, supplier management, and procurement.
- Learn how to streamline e-marketing and purchasing processes to improve operational efficiency.
- Build proficiency in utilizing data to optimize marketing and purchasing strategies.
* This training program is ideal for marketing professionals, procurement specialists, e-commerce managers, and business owners looking to enhance their digital marketing and purchasing skills in the ever-evolving online marketplace.