Overview
Course structure
The BA (Hons) Business and Marketing is made up of the following modules and, upon completion, is equal to a total of 360 credits
Modules
Level 4
- Fundamentals of Effective Learning (15 credits)
- Business and Management Skills (15 credits)
- Fundamentals of Marketing (15 credits)
- Human Resource Management (15 credits)
- Introduction to Finance (15 credits)
- Business Environment (15 credits)
- Core Skills and Employablity (30 credits)
Level 5
- Business Planning(15 credits)
- Marketing and Sales Management (15 credits)
- Operations Management (15 credits)
- Consumer Behaviour (15 credits)
- Marketing Communications (15 credits)
- Project Management (15 credits)
- Business Investigation(30 credits)
Level 6
- Global Business Environment (15 credits)
- Business Strategy (15 credits)
- International Marketing Strategy (15 credits)
- Marketing Research (15 credits)
- Advanced Business Project (30 credits)
- e-Business Marketing (15 credits)
- Business Law (15 credits)
- Services Marketing (15 credits)
Study Method
The BA (Hons) Business and Marketing degree is studied 100% online and delivered through a virtual learning environment (VLE) instead of a traditional campus. This means you’ll have access to your study materials 24/7.
On successful completion of your studies you’ll be invited to attend a graduation ceremony on campus. If attending the ceremony in person is not possible then we’ll arrange to have your certificate sent to you.